Set Your Opt List To Optimum Performance
August 27, 2010 by Neil Russell
Filed under List Building
Your opt list is probably the most important part of your business if you have an online business with an opt in page because it compares directly with the amount of potential customers you have.
There are countless ways of growing your list, each helps your business by bringing in new subscribers and gaining new potential customers. Your main goal should be to optimize your landing page’s (opt in page) potential. This not only includes getting traffic to the page but also; getting them to sign up for your emails.
Here are the best practices of effective marketing strategists today that you might want to try to optimize your opt list:
1. Get tips from the gurus in your niche. – Visit their sites and get ideas for your own here. A technique a lot of marketers use is saving good opt in pages in their niche to what is known as a swipe file and then getting ideas for their own from this.
2. Don’t have any out bound links on the page, this gives users less reason to leave the page. Links give users an extra opportunity to leave the page.
3. Personalize your opt-in page. Most web writers entice visitors to sign up in lists by using a personalized writing style. With your own style, users can get more engaged in the offers on the page because of their personal look and feel. Your visitors will feel as if the advertisement is truly intended for them. Present interesting solutions that your visitors can do right away. Make the most out of your pages.
4. Give ethical bribes. – These are good tools to encourage visitors to register for subscriptions. This strategy can be very effective to encourage sign ups. An ethical bribe that suits the sites theme is best for targeted following. For example you could give away free ebooks or video guides to do with health and fitness if that is your niche.
5. Test your opt in page. It may take some changing about before your page is ready. Based on the current trends and conditions of the target market you may need to tweak your page before it is ready. A great tool for this type of testing is google web optimizer. This helps in finding the page with the best possible conversion for the opt list
For a great article on how to make a good opt in page by Neil Russell; The Net Cash King go to: Building Your List – Your Opt in Page
