Search Engine Rankings And The Practise of Article Marketing

Article marketing, as an SEO (search engine optimization) marketing method, has become very popular in the last decade, as of ecommerce on the Internet continues to grow at a rapid pace.

The rising popularity of article marketing however has brought about some negative effects on online content however, as the rapid distribution of online articles via social networks and viral campaigns combined with individuals drafting poor-quality articles as a quick way of achieving promotion, has created a vast online vault of essentially valueless content.

The more efficient use of article marketing as a way of promotion requires some invested effort in writing original, information-rich, relevant articles. You are more likely to keep visitors hanging around on your page if you have something of interest to say they haven’t already read or heard, and you are more likely to get inbound links to your page from other sites if they consider your content is worth linking to.

A rank in a search engine like Google basically means where your web page comes in the race to get listed when someone does a search for a particular keyword. The web pages that are considered by Google to be most relevant to that keyword and which are also considered the most important are listed in descending order in the search results.

How do you get your website listed in Google? Well getting a page listed is quite easy – you just point 1 link to it from an existing website. But getting your website listed in Google’s index is one thing, getting it to rank well is completely another. This the major goal of anyone involved in trying to promote an application on the world wide web, since Google, for the moment anyway, is probably the single-most important entity on the www. The main rule to consider is that while there are lots of guidelines and common-sense rules, SEO is not a hard science and anyone who trys to tell you it is, and can achieve you a number #1 position for $2500 in a short period are generally not to be trusted.

Consider the fact that Google tweaked its search algorithm over 400 times in 2007 should give you an indication that the Google index is a moving target. Also, there are over 100 criteria used in the sophisticated ranking algorithm used by Google to calculate a web page’s rank, and the weighting factor of each may vary on a constant basis.

The art, or science, of SEO involves attempting to influence that algorithm and basically concerns itself with relevant content and a large number of quality inbound links. The higher a page lists in the search results, the more likely it is to receive a larger number of visitors. For internet marketeers, this increased traffic generally means an increase in sales and profit, and the practise of article marketing is currently one of the most effective methods you can employ to achieve this.