Landing Pages Help Affiliate Marketers
August 1, 2010 by Angela Werner
Filed under List Building
A good way to promote your business is through affiliate marketing. You can have other internet marketers promoting your products and services. This will help increase sales and lead generation. It is cheap and very easy to do!
Now that you have made the decision to use affiliate marketing keep these tips in mind.
Decide on the affiliate marketing model.
Commission based affiliate programs seem to be one of the more popular methods of marketing. For example: When one of your affiliates generate a sale on your website you are required to pay them. Other methods exist that may be more effective depending on your overall goal.
If you are interested in building a list of leads or subscribers you can pay a publisher for every person they bring to the leads or subscribers list. If you are interested in simply driving traffic to your web presence you would pay them based on the number of visitors they generate for your website.
Focus on your landing page.
When your affiliates drive traffic to your offer you need to present that traffic with your offer on a landing page. A landing page is dedicated to promote your product and service without all the clutter of a website. Landing pages convert traffic better because they are designed with the end goal in mind, to sell a product or generate a lead. They tend to convert at a higher rate due to the fact they have a single call to action.
It takes allot of time and money to build an effective landing page campaign. If you are like me, before creating something new; I look to see if someone has already created it. I found a company called ad2action.com and they created a system that automatically creates landing pages on the fly with just a few clicks of the mouse. Through their software you can Create the page, add lead forms to collect data, send auto-responders or drip market, sell products and merchant the products as well as promote the landing page to your contacts using any major social network provider like Facebook, MySpace, Linkedin and more. They currently support over 100 networks.
Choose an affiliate networking company.
One you’ve built yourself a dynamic web presence and prepared it to receive your customers and clients you can join your preferred affiliate network(s).
A few affiliate networks to look at include: http://www.valueclick.com http://www.commissionjunction.com http://www.linkshare.com
This list of networks seem to be popular among both merchant and affiliates based upon the large number of users they have.
Decide upon a monthly budget.
Before you get started with affiliate marketing you need to decide how much you want to spend. Until you can track the effectiveness of your internet marketers you may want to stay a little on the low budget side. You can always change your budget on a month-month basis as needed for sales, promotions, holidays, seasonal products etc. One thing not to forget when creating a budget is to plan on the fee’s associated with marketing or network website. These can range from flat fee’s to percentages.
Keep track.
To better maximize your ROI, become familiar with the reports and analytics provided to you by the network site. This will help you track the effectiveness of your affiliates and ultimately help you run a successful affiliate program.
Want to learn more about building a landing page with ad2action?CLICK HERE This article, Landing Pages Help Affiliate Marketers is released under a creative commons attribution licence.




