Monday, February 13, 2012

3 Easy Steps To Create Your Marketing Funnel

March 25, 2010 by  
Filed under Marketing Tips

Setting up your marketing funnel is really the only way to drive traffic to a website, offer your services, products or business opportunity to your visitors and succeed in running a profitable turnkey online business from home. This is easy enough to do, despite what some ‘gurus’ may tell you.

Let’s start off by quickly descibing what a marketing funnel (or lead funnel) actually is. Obviously, a funnel is wide at one end and narrow at the bottom. Only some visitors will buy your stuff, so your funnel will start with every visitor you get and then sort them out to the percentage who will buy your product or decide to do business with you.

Follow these 3 easy steps to quickly create an effective marketing funnel.

To begin with you want visitors coming to your website. A basic truth but that is where it starts off – by marketing your services. You need to market or advertise your online presence so that people interested will know it is there and look at the offer you have.

There are many ways to do this. Some you will have to pay for but there are many other ways to get traffic for free or very low cost. I won’t cover this in detail here but pay-per-click, ezine ads, article marketing and free classifieds are just a few that you could use.

The second thing to do is after a visitor has seen your site, you want a way to get them coming back as not many will actually decide to buy from you on the first time. You therefore want your marketing funnel to teach your visitors about you and your services.

You want a branded website that gives good information and a way to capture their contact information so you can continue to feed them good information by using an opt-in form and getting them onto your list. That way, they will continue to get good information from you, even after they have left your site.

Finally, the third section of your marketing funnel is when your prospects and subscribers have made the decision that they know what you what you can do to help them. They are wanting to talk to you or just buy from you or partner with you in your turnkey online business opportunity. It goes without asying that the numbers will be a lot less than the original number of visitors that looked at your site.

So it must be a priority to get as much traffic to your website as possible. They are the driving force behind your business and without them at the beginning of your funnel, there will be no prospects to buy from you at the other end. Your marketing funnel also brings high quality visitors so your funnel will filter visitors so you only end up with traffic that is ready to buy.

The aim of your marketing funnel is very simple – getting sales and cash into your bank account. Bring traffic to your website and turn them into repeat customers.

Discover how you can generate a 6 figure income by setting up an effective marketing funnel. As seen on Google, Yahoo and Bing, Ed Hodgson can show you step by step what you need to do. If you want to escape the rat race and make more money working from home, then visit his website at www.ExtraIncome2Freedom.com for your free report and mini-course now.

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